Indonesia car wraps

Automotive Market in Indonesia

The automotive industry in Indonesia plays a significant role in the country’s economy, contributing 10.16% of the GDP.

Overview
In 2017, Indonesia was the 17th largest passenger vehicle producer globally and the 5th largest passenger vehicle producer in Asia, producing 0.98 million vehicles.

In terms of market share, Japanese manufacturer Toyota has been leading the market in Indonesia for decades since the early 80s. In 2019, around 96.3% of cars and trucks sold in Indonesia were from Japanese brands, which is even higher than the proportion of Japanese brands in Japan, which stood at 90%.

The percentage of cars and trucks sold in Indonesia that consisted of MPVs, crossovers, and SUVs equipped with three rows of seats was 68%. The percentage is one of the highest in the world.

The Honda Brio was the best-selling passenger car in Indonesia in 2020 and 2022, while the Toyota Avanza was the best-selling passenger car in Indonesia between 2006 and 2019, and then in 2021.

Popular Car Brands
According to a recent report, the top car brands in Indonesia are Honda, Toyota, Daihatsu, Mitsubishi and Suzuki.

As for popular car models, here are the top 5 models as of December 2023:
Honda Brio
Toyota Calya
Daihatsu Ayla
Daihatsu Sigra
Mitsubishi Xpander

Auto Shows in Indonesia
There are several auto shows in Indonesia. The GAIKINDO Indonesia International Auto Show (GIIAS) is one of the most popular. The event is held annually and showcases various manufacturers' latest automotive products and technologies. The 2023 edition of GIIAS is scheduled to be held at the Indonesia Convention Exhibition (ICE) BSD City. In addition to GIIAS, there are other auto shows held in Indonesia such as the Indonesia International Motor Show and the Jakarta International Auto Show.

The future of the automotive market in Indonesia looks promising. According to a report by Statista, Indonesia has become the second-largest producer of motor vehicles within the ASEAN region. Low labor costs and a low motorization rate have opened the door to an increasing number of car manufacturers, including Toyota, Nissan, and General Motors.

The Indonesian government has also implemented policies to encourage the growth of the automotive industry, such as tax incentives for electric vehicles and the development of infrastructure for electric vehicles.

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