This hub is the official guide to TeckWrap’s visual and verbal identity. It ensures consistency across all materials — marketing, packaging, advertising, and customer communications.
     It is intended for employees, partners, designers, and marketers working with TeckWrap’s brand assets. Its purpose is to safeguard brand integrity, strengthen recognition, and highlight the premium quality of our products.
     By following these guidelines, we create a strong, cohesive image of TeckWrap as a brand chosen by professionals and car enthusiasts who value quality, style, and reliability.

     TeckWrap is a leading brand specializing in vinyl wraps and car wrapping accessories. Our brand identity is built around the concept of “wrapping your vision” — empowering customers to express their individuality through bold, creative vehicle customization.

         Key Elements of TeckWrap’s Brand Identity:

     Bold, Eye-Catching Aesthetic: TeckWrap’s visual identity is designed to stand out. Bright colors, dynamic graphics, and striking layouts are consistently applied across our website, social media, and product packaging to capture attention and inspire creativity.
     Creativity-Driven Messaging: We celebrate the creativity of our customers and the versatility of our products. Our brand encourages users to “wrap their vision” and design a look that reflects their personal style - whether for a car, motorcycle, or other vehicle. 
     Commitment to Quality and Durability: TeckWrap products are crafted from high-quality materials and engineered for long-lasting performance. We emphasize reliability, ease of application, and professional-grade results that meet the demands of both DIY enthusiasts and industry professionals.

     What is visual identity?
     Visual identity is a set of visible elements that help customers identify and differentiate a brand from its competitors.
     TeckWrap visual identity includes, but isn’t limited to:

Primary Typeface

     TeckWrap’s primary typeface is TeckWrap Neue. It is intended exclusively for use in titles, headings, and short-form content.
     Due to its decorative nature and limited legibility in large blocks of text, it is not recommended for body copy or extended reading materials.
      You can download the TeckWrap Neue typeface HERE

Secondary Typeface

     TeckWrap’s secondary typeface is Montserrat. It is used primarily for documentation, long-form content, and any materials that require high readability.
     Thanks to its clean, modern design and excellent legibility, Montserrat is ideal for body text, technical descriptions, and extended written communication across both digital and print formats.
     Montserrat is distributed under the SIL Open Font License (OFL) 1.1, which allows free use, modification, and distribution for both commercial and non-commercial purposes. This makes it suitable for use across all TeckWrap brand materials without legal restrictions.
     You can download the Montserrat typeface HERE

     The primary logo represents the core identity of TeckWrap and should always be used according to the brand guidelines. It is important to ensure that the logo remains visible and legible across various applications. The logo can be used on different backgrounds, following these principles:

     The Primary Logo (Horizontal) is the preferred and default version of the brand mark. It should be used across all applications whenever feasible.
     The Secondary Logo (Vertical) is an alternative configuration and should be used only when the Primary Logo cannot be applied due to space limitations, format requirements, or design constraints.
     Use of the Primary Logo always takes precedence over the Secondary Logo.

     Please note that the logo designed for dark backgrounds is NOT merely an inverted version of the logo for light backgrounds (and vice versa). Each version is specifically adjusted with unique stroke weights to compensate for differences in visual perception across backgrounds, ensuring consistent appearance. Therefore, the logo must NEVER be inverted; instead, the designated version must always be used for its intended background.

     When placing the logo over an image, ensure sufficient contrast for clear visibility. If necessary, apply a semi-transparent overlay or gradient to enhance legibility and maintain brand integrity.

TeckWrap’s core palette consists of four colors:

     TeckWrap uses two official taglines that reflect the brand’s core values and positioning:

     Emphasizes the brand’s commitment to high standards and a wide range of solutions for diverse customer needs.

     Conveys the tactile quality, innovation, and premium experience of TeckWrap products.

       These taglines may be used in marketing materials, packaging, social media, and promotional campaigns.
Use them consistently and in alignment with the brand’s tone of voice: confident, creative, and professional.

      Clear space refers to the minimum required area surrounding the logo that must remain free of any text, graphics, or other visual elements.
This space ensures the logo remains legible, prominent, and visually protected in all applications.

To ensure clarity and consistency, a minimum clear space must be maintained around the TeckWrap logo.
     Horizontal clearspace is defined by the height of the letter “T” in the logotype.
     Vertical clearspace is defined by the height of the letter “E” in the logotype. No other graphic elements, text, or images should enter this protected area.
     Tagline Placement Rules:
     The vertical distance between the logo and the tagline must equal the height of the tagline itself.
     Horizontally, the tagline is aligned to the bottom-left corner of the letter “E” and the bottom-right corner of the letter “A” in the logotype.

These guidelines ensure visual harmony and protect the integrity of the brand across all applications.

     The clear space around the vertical version of the TeckWrap logo is defined by the combined height of two stacked “T” letters from the logotype.
This measurement must be applied uniformly on all sides of the logo to ensure visual clarity and protect it from surrounding elements.
     The vertical logo version does not support the use of a tagline.
To maintain visual clarity and proportional balance, taglines should only be used with the horizontal logo layout.

     The uniform use of the logotype builds a firm brand perception and reinforces the brand image. Here is a list of common mistakes to avoid:

     Do not distort the proportions of the logotype. Do not stretch, shrink, skew, rotate, or shear it.

     Do not alter the scale or placement of the slogan from the dimensions specified in the Tagline Placement section.

     Do not place the logotype over a complex or overloaded background.

     Do not use reduced opacity for the logotype. It must always be in full color.

     Do not change approved font-family, font-weight or letter case in the slogan.

     Never change the approved graphical appearance of the logotype. Do not add anything to it or remove any part of it.

     Do not violate the logo clear space with graphic elements, typography, or page edges.

    The logo should always stand alone or be paired only with approved brand elements such as official taglines or lockups.

     Do not integrate the logotype into any body text.

      Do not change the color of the logotype or use unapproved color formats.

     Do not use any gradients on the logotype.

     Do not place the logo inside a shape or frame that causes the entire composition to be interpreted as the logo.

     Do not use scanned versions of the logo or allow poor-quality reproductions.

     Avoid using logotype font for headers placed near the logo on graphic elements. This reduces the logo’s visual impact. 

     Never apply unapproved color combinations to the logo. Do not use the version designed for dark backgrounds by simply inverting its colors for light backgrounds (or vice versa). Logos for black and white backgrounds are specifically designed with different stroke weights and visual proportions.

     Do not apply outlines or strokes to any part of the logo under normal circumstances.

All of the above rules are demonstrated with the Primary horizontal logo version; however, the same rules also apply to the Secondary vertical version.