Japan car wraps

Automotive Market in Japan

The automotive industry in Japan is a vital component of the country’s economy. Companies such as Toyota, Honda, and Nissan are not only industry leaders domestically, but also globally.

Overview
Japanese cars are highly sought after worldwide due to their state-of-the-art engineering and technology. The automotive industry is a significant contributor to Japan’s economy, with exports in the automotive sector comprising a substantial share of Japan’s total exports.

This market has a strong presence in Japan, with 78 factories in 22 regions employing over 5.5 million people. It is expected to grow at a significant CAGR between 2023 and 2030.

Popular Car Brands in Japan
Some of the most popular car brands in Japan are Toyota, Honda, Nissan, Suzuki, Lexus, Daihatsu, Mazda, Subaru, Mitsubishi, and Isuzu. Toyota is the leading car manufacturer in Japan, selling around 1.25 million vehicles domestically in 2022.

Japanese consumers value German engineering, yet they choose to invest primarily in domestic vehicle technology. The top three foreign brands listed among the country’s major market players were German car manufacturers (Mercedes-Benz, BMW, and Volkswagen). However, none of those three made it into the top ten ranks. The ranking exclusively listed car models of domestic manufacturers. Japan's two most popular car models are the Toyota Yaris and the Corolla.

Auto Shows in Japan
There are several auto shows in Japan. Here are some of the biggest ones:
   Tokyo Auto Salon: This is one of the largest car shows in Japan and is held annually in January at the Makuhari Messe in Chiba.
   International Car Electronics Technology Expo: This event will be held from January 24th to 26th, 2024 in Tokyo. It will feature semiconductors, electronic components, software, and testing technology that support the evolution of car electronics.
   Osaka Auto Messe: This event will be held from February 10th to 12th, 2024 in Osaka. It is a customization-based motor show featuring a vast collection of custom parts and accessories to enhance your driving experience.

The automotive market in Japan is highly innovative and technology-driven, with increased production of hybrid and electric vehicles being brought onto the domestic and global markets. It is slated for rapid growth via trends like electric vehicles and changing supply chain processes.

Toyota remains the largest automaker in the world by volume, and Japanese automotive production is also recently on the rise. As car manufacturers focus more on foreign markets, their investments in innovation and increasing exports are expected to grow.

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