Vinyl wraps have revolutionized the world of outdoor advertising. These mobile billboards provide businesses with a dynamic and highly effective means of reaching a broader audience. If the vehicles are strategically placed to reach the ideal demographic, advertising through printable car wraps can generate up to 70,000 impressions per day. This widespread visibility can generate significant profits, making outdoor advertising with vinyl wraps a cost-effective and efficient choice.
The Origin of Outdoor Advertising with Vinyl
Outdoor advertising through vehicles is not a new concept. It all began in the early 1900s with chocolate! Hershey’s innovated the brilliant idea to decorate a mobile vehicle with their brand name using paint. Since then, the concept of advertising on rides has evolved significantly, and with the creation of vinyl wraps, it has become more versatile and impactful.
From the 1920s to the 1960s, vinyl was utilized in a number of ways, such as to camouflage military vehicles and decorate sports cars. The sudden shift to commercial wrapping became mainstream in the 1980s with a variety of customization options and affordability. With such a low price tag and high return on investment, companies began to take advantage of this newly popular product.
So, who were the pioneers of mobile marketing through vinyl? The trend of using vinyl-wrapped vehicles as outdoor adverts rather than billboards came from none other than PepsiCo. A bus was used as the canvas for this commercial masterpiece, showcasing a new product, Crystal Pepsi, using a full vinyl wrap encompassing all corners of the vehicle.
While this may not be the first time wraps were used for advertising, PepsiCo did bring this marketing strategy to the limelight and demonstrated its potential to reach a larger audience. Following their example, multiple brands have realized the effectiveness of vinyl wraps in outdoor advertising, particularly in terms of brand visibility and recognition.
Why Custom Car Wraps are Ideal for Marketing?
- There is no denying the fact that printable car wraps have proven to be a powerful, game-changing tool for outdoor advertising. They have reshaped the face of modern marketing, giving a new dimension to visual communication. Here’s why a premium-quality vinyl is the best for your brand promotion:
- It is estimated that a wrapped car generates from 40,000 to 70,000 impressions daily, and a huge portion of people notice these wraps at a 91% rate, which is bound to drive up sales for any business.
- The constant exposure to the brand and its products via outdoor advertising can increase brand awareness and recall in the average consumer, ultimately influencing purchasing decisions and customer loyalty.
- Advertising on vehicles through vinyl is cost-effective and greatly beneficial for businesses that have a constrained marketing budget but still want to maximize their reach.
- Vinyl wraps also help shape brand perception. A well-designed wrap can create a trustworthy and professional image of the company that leaves a lasting imprint on the minds of the onlookers. Especially when wraps are customized to depict the company's goals, slogan, and deliverables in an interesting, clear, and concise manner.
- This type of mobile advertising is considered non-intrusive by customers as vinyl wraps blend into the environment, further adding to the brand’s positive image. A car displaying your advertisement amid a sea of vehicles stuck in traffic will naturally draw attention.
- Outdoor advertising through printed vinyl is a budget-friendly option. The return on investment of wraps is unmatched when compared to other avenues, such as TV and radio advertising or billboards. Vinyl wrap adverts are estimated to deliver an astounding 38 times more impressions per dollar than other alternatives, ensuring you get the most bang for your buck.
- You also get the option of adjusting vehicle coverage according to your budget and campaign requirements. You can opt for a full wrap, covering the entire vehicle with your company’s advertisement, or a partial wrap that only covers the doors, hood, trunk, or the sides of a truck or van. Strategically located spot graphics and decals further reduce the expense while enhancing exposure.
- The best part is that the design of these vinyl wraps can be updated frequently. The material is removable, allowing you to apply different strategies before you find the one that works best for you. The original paintwork of the vehicle will not be damaged at all.
Businesses That Leveraged Vinyl Wrap Advertising
Now, let’s look at companies that have used this marketing tactic to build their brand presence and attract new customers successfully. Allstate Insurance wanted to increase brand awareness for their new offering, Milewise, to connect with low-mileage drivers. The solution they adopted was to use ferry wraps to target commuters. This strategy, which focused on reaching out to the target market in a creative way, led to a 63% increase in insurance quotes and they expanded this service to nine other states. Allstate Insurance’s story sheds light on how the use of vinyl wraps as an in-transit billboard is one of the most effective ways for outdoor advertising.
Similarly, 7-Eleven, a well-known convenience store chain, was searching for an out-of-the-box strategy to boost sales for its new delivery service. They devised the ingenious idea of using vinyl wraps on double-decker buses to launch their delivery app in Los Angeles. By doing this, they had an edge over their competitors in a market saturated with delivery apps. The campaign ran for a month and was so successful that they extended it for an additional four weeks to keep the momentum going.
Some other companies that have benefited from vinyl car advertising are Red Bull, Bloomingdale’s, Amazon, FedEx, KitKat, Walmart, AT&T, and so on. They have maximized exposure and reinforced brand recognition by transforming trucks and delivery vans into mobile billboards, reaching a broad audience as they move through town on daily commutes.
The Cost of Vinyl Wrap Advertising
The cost of advertising through vinyl wraps can range anywhere between $2000 and $5000, depending on the design that a company wants on its fleet of vehicles. As is evident, a full printed wrap will be more expensive than a partial one. If you opt for just lettering, the cost will decrease further and can be within $1500.
Several factors influence the amount a company has to pay for car wrap advertising, such as the size of the vehicle, surface area covered in vinyl, the quality of the vinyl film, the cost of printing, and the complexity of the design. The professional installers will also charge accordingly. All in all, this will be a profitable campaign, delivering significantly better overall results in terms of profits and increased customer base than a static billboard.
Maximize Brand Exposure Through Vinyl Wraps!
Vehicle wraps have proven time and again that for outdoor advertising, they are the best option in terms of cost, flexibility, and extensive reach. The case studies and statistics mentioned in this article all highlight vinyl wraps as a compelling alternative to traditional marketing for businesses that want an impactful way to advertise.
To make the most of this opportunity, never compromise on the quality of the vinyl. For high-grade digital print media, visit the TeckWrap online store. Our printable vinyl offers exceptional durability, vibrant color reproduction, and strong adhesion to the body of the vehicle, making it ideal for long-term outdoor advertising. If you want sharp graphics on a weather-resistant, sturdy wrap that promises to maximize brand visibility and impact, invest in premium printable vinyl wrap today!
