Austria car wraps

Automotive Market in Austria

The automobile industry in Austria is one of the most significant manufacturing industries in the country, with an annual turnover of 10.5 billion euros in 2020. The industry is concentrated in the states of Upper Austria and Styria, which together account for nearly three-quarters of the country's industry turnover and employ more than two-thirds of the approximately 37,500 employees in the sector.

Overview
The Austrian automotive industry has a long history of producing high-quality vehicles and components. The country is home to several major automotive manufacturers, including Magna Steyr, BMW, and MAN Truck & Bus. The industry is also supported by a strong network of suppliers and research institutions, which help to drive innovation and competitiveness.

Market Dynamics
In recent years, the Austrian automotive industry has faced several challenges, including the ongoing transition to electric and hybrid vehicles, as well as the impact of the COVID-19 pandemic on global supply chains. However, the industry has remained resilient, with many companies investing in new technologies and processes to stay ahead of the curve.

Popular Car Brands
According to Statista, the most popular passenger car model in Austria in 2021 was the Fiat 500, which sold 6,477 units. The next most popular models were the Skoda Octavia and the VW Golf, of which 6,233 and 4,816 were sold respectively.

In terms of car brands, Volkswagen is the most popular brand in Austria, with 26,125 sales up to September 2023. Skoda and BMW follow in second and third place, with 18,138 and 12,875 new sales respectively.

Auto Shows in Austria
There are several auto shows that take place in Austria throughout the year. Some of the most significant ones include:
    Automesse: This auto show is held in Ried im Innkreis and is open to the public. The next event is scheduled to take place from February 2-4, 2024.
    Absolut Allrad: This trade fair for all-wheel-drive vehicles and ATVs is held in Salzburg and is open to the public. The next event is scheduled to take place from February 22-25, 2024.
    MotionExpo: This presentation platform for new cars, bikes, and mobility is held in Graz and is open to both professional visitors and the general public. The next event is scheduled to take place from March 8-10, 2024.
    Tiroler Autosalon: The leading car show in western Austria is open to the public and is held in Innsbruck. The next event is scheduled to take place from March 14-17, 2024.
   Auto & Bike: This car and motorcycle exhibition is one of the largest in southern Austria and is open to both professional visitors and the general public. The next event is scheduled to take place from April 5-7, 2024.
    Oldtimer Messe Tulln: This fair for old-timer cars is open to the public and is held in Tulln an der Donau. The next event is scheduled to take place from May 4-5, 2024.

Overall, the automotive market in Austria is a vital part of the country's economy. With a strong focus on quality and innovation, the industry is well-positioned to continue thriving in the years to come.

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